Marketing Manager - Eighty One Coffee

Join Eighty One Coffee as a Marketing Manager and play a pivotal role in shaping the future of a dynamic and fast-growing coffee brand in Indonesia. This is a unique opportunity to lead strategic marketing initiatives, drive brand awareness, and fuel business growth. Based in Tangerang, you'll be at the heart of a vibrant coffee community, working closely with a talented team to create impactful marketing campaigns that resonate with our customers.

As a Marketing Manager at Eighty One Coffee, you'll be responsible for developing and executing marketing strategies that align with our brand vision. You'll work with data-driven insights to optimize our digital and social media presence, while also managing our offline marketing efforts to ensure a cohesive brand experience. With your strategic thinking and creative prowess, you'll help Eighty One Coffee become the go-to coffee brand in Indonesia.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and business growth.
• Manage digital marketing efforts, including social media campaigns, SEO, and email marketing, using tools like Google Analytics, Meta Ads Manager, and Hootsuite.
• Oversee offline marketing initiatives, such as in-store promotions, events, and partnerships, to create a cohesive brand experience.
• Analyze market trends and consumer behavior to inform data-driven decision-making and optimize marketing performance.
• Collaborate with cross-functional teams, including sales, product development, and operations, to align marketing efforts with business objectives.
• Monitor and report on key marketing metrics, providing regular insights and recommendations to senior management.
• Stay up-to-date with the latest marketing trends and best practices, and drive continuous improvement in our marketing strategies.
• Represent Eighty One Coffee at industry events, networking opportunities, and stakeholder meetings to build brand credibility and foster strategic partnerships.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing management, with a proven track record of success in a fast-paced, dynamic environment.
• Strong understanding of digital marketing channels, including social media, SEO, and email marketing.
• Proficient in using marketing analytics tools, such as Google Analytics, Meta Ads Manager, and Hootsuite.
• Excellent communication, leadership, and project management skills, with the ability to work independently and as part of a team.
• Creative thinker with a passion for coffee and a deep understanding of the Indonesian coffee market.
• Fluent in both written and spoken Indonesian and English.
• Valid SIM card and ability to work in Tangerang, Banten.

🛠️ Keahlian

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